Performance Marketing
Planning, launching and optimizing campaigns around audience intent, creative and measurable results.
Marketing × Technology × Growth
Building growth.Connecting the dots.
I’m Dipesh Awal — a marketing and technology professional focused on turning ideas, data and digital systems into meaningful business growth.
My work sits at the intersection of performance marketing, e-commerce, analytics, SEO, automation and project delivery.
Currently exploring:
Open to projects, partnerships and conversations
CURRENT FOCUS: PERFORMANCE · E-COMMERCE · DATA-DRIVEN GROWTH
DATA → INSIGHT → ACTION
SYSTEMS THAT SCALE
CLICK THE CORE TO CYCLE FOCUS AREAS
01 / About
Curious by nature.
Commercial by design.
I bring together creative thinking, analytical decision-making and hands-on execution to help businesses build a stronger digital presence.
I believe good marketing is more than visibility. It’s about creating connected experiences that move people from discovery to action.
From planning campaigns and managing e-commerce operations to tracking performance and improving digital systems, I enjoy working across the full growth journey. I’m especially interested in how data, automation and emerging technology can make marketing more useful and measurable.
ApproachStrategy + execution
MindsetTest, learn, improve
Core lensCustomer-first growth
BaseKathmandu, Nepal
02 / Expertise
Where I create value.
A practical mix of marketing, commerce and technology — focused on outcomes, not buzzwords.
E-commerce & Growth
Improving the customer journey across product discovery, conversion, order management and retention.
Data, SEO & Analytics
Using search and performance data to understand what is working and identify the next opportunity.
Technology & Automation
Exploring tools and connected workflows that reduce repetitive work and make teams more effective.
03 / Experience
Work that connects
the big picture to details.
Leadership, campaign execution and day-to-day operations — with a focus on making digital channels work together.
2024 — PRESENTKathmandu, Nepal
Chief Marketing Officer
Remax Nepal / iRemax Nepal
Led marketing and digital growth initiatives for an authorized Remax retailer and distributor in Nepal, working across brand communication, paid media and e-commerce.
Key responsibilities
- Planned and managed Meta advertising campaigns, including prospecting, retargeting, creative rotation and performance reviews.
- Coordinated digital content and campaign execution with the in-house creative team.
- Supported e-commerce growth through website, product, order and customer-journey improvements.
- Used campaign and sales data to evaluate performance and guide optimization decisions.
ONGOING LEARNINGTechnology & marketing
Independent Learning & Projects
Analytics · SEO · AI · Project management · Digital systems
Continuously building practical skills across analytics, search, automation and emerging technologies, with an emphasis on applying them to real business problems.
04 / Selected work
Turning activity into
measurable progress.
A few examples of the work and performance areas I have been involved in. Figures below are period-specific snapshots, not guarantees or overall business totals.
Growing online order volume
Supported e-commerce growth and operational improvements at Remax Nepal across two consecutive reporting periods.
68Orders · Period 1
96Orders · Period 2
+41%Order volume change
Reported snapshots: Nov 17–Dec 15 and Dec 16–Jan 14. Periods are sequential; this comparison alone does not establish causation.
Retargeting campaign efficiency
Worked with warm audiences across messaging, engagement and cart activity to bring interested shoppers back into the conversation.
17Purchases
HK$18.15Cost per purchase
29.73Reported ROAS
One campaign snapshot: HK$308.50 spend. Results are specific to the reported campaign period and attribution setup.
Run the numbers on a campaign
Prefilled with the retargeting snapshot above (revenue is implied from the reported ROAS). Change any value to test your own.
—Cost per purchase
—ROAS
—Avg. order value
05 / Why work with me
What working together
looks like.
No jargon and no vanity metrics: a clear plan, hands-on execution and numbers you can check.
Campaigns tied to a number
Every campaign starts with a goal, such as cost per purchase, ROAS or order volume, and gets reviewed against it.
One person across the journey
Ads, website, product pages, orders and follow-up. I connect the steps so nothing falls between teams.
Decisions backed by data
GA4, Search Console and Looker Studio turn guesswork into the next test worth running.
Projects that stay on track
With project management training from Leapfrog Technology, I plan the work, keep people aligned and get it shipped.
06 / Education & credentials
Learning is part of the work.
A foundation in computing, complemented by continued learning in digital marketing and growth.
BSc. Computer Science & Information Technology
Samriddhi College · Completed
Project Management Training
Leapfrog Technology
Chatfuel Lead Generation Messenger Chatbot
Coursera
Fundamentals of Digital Marketing
Analytics, SEO & AI-enabled workflows
Self-directed learning and practical application
Start here
Tell me what you’re working on.
Pick what fits, edit the note, and send it straight to my inbox.
07 / Contact
Let’s turn your next idea
into measurable growth.
Tell me your goal and where you are today. I’ll bring a practical plan, clear numbers and hands-on execution.
dipeshawal1@gmail.com · dipeshawal.com.np